How to Be a “Glass-Shattering” Organization

Colleen Ammerman

https://hbr.org/resources/images/article_assets/2021/01/Jan21_19_696164235.jpg

Advancing gender equality is certainly desirable, but may not seem vital during this turbulent time — yet that assumption couldn’t be further from the truth. In fact, losing sight of gender equity right now is likely to put you at a real disadvantage when the pandemic begins to recede. The benefits of gender equity are numerous, but there are 10 that tend to hold true across the board — and are particularly critical in these uncertain times.

Advancing gender equality is certainly desirable, but may not seem vital during this turbulent time — yet that assumption couldn’t be further from the truth. In fact, losing sight of gender equity right now is likely to put you at a real disadvantage when the pandemic begins to recede.

The barriers women face in the workplace are already well-documented, and there’s mounting evidence that the situation is getting worse amid the pandemic. In the U.S., women made up 80% of workers who left the labor force in September 2020. Women of color are shouldering a greater share of these job losses. Many women who have held onto their jobs have found their work and parenting responsibilities all but impossible to manage, or have been penalized for caregiving. And women who are not caring for children or other dependents are by no means exempt from tougher career challenges in our newly-virtual workplaces, as we have noted previously.

These phenomena — disproportionate job losses and workplace marginalization — stem from the same root: undervaluing the contributions of women workers. (While we are focused on gender, this principle applies to any systematically underestimated group. In the U.S., this most often means white women and both men and women of color, while in other regions this can mean marginalized religions or castes.) But we’ve gathered evidence that demonstrates that when you resist the biases that lead to undervaluing female talent, you can gain a competitive edge. Call it your inclusive advantage.

The Benefits

The benefits of gender equity are numerous, but there are 10 that tend to hold true across the board — and are particularly critical in these uncertain times. They are:

  1. Better decision-making. In groups and teams, gender and racial diversity enable better thinking and problem-solving, which are always important and absolutely vital today as we navigate a turbulent economy and uncertain future. 
  2. Greater focus on innovation. Our research has found that male-dominated corporate boards don’t prioritize innovation as highly as do more gender-diverse boards. Others have found that having more women in top management improves performance for firms with an innovation-focused strategy.
  3. Better access to talent. When women are undervalued, they tend to be overlooked in recruitment efforts. A focus on recruiting women will lead to a richer, larger talent pool from which to draw.
  4. More credibility with job seekers. Several studies have found that an employer’s diversity, equity, and inclusion policies — as well as the actual level of diversity in its workforce and in its leadership — are important considerations for job seekers of all genders. In July of 2020, the digital recruiting platform ZipRecruiter reported that job-seeker searches for “diversity” had risen 222% over the prior year.
  5. Improved engagement and retention. Women leave companies when they don’t see a path to advancement. According to the data from Lean In and McKinsey, white women make up 30% of entry level workers and women of color 18%. By director level, white women’s share of the pipeline has already shrunk by 13%, and women of color drop by a shocking 50%. A lack of women in positions of power can leave female employees feeling alienated and less trusting of each other and of female managers. More equitable conditions enable you to hold on to female talent while your competitors let it walk out the door.
  6. Employees who are resilient. For our forthcoming book, Glass Half-Broken: Shattering the Barriers that Still Hold Women Back at Work, we interviewed hundreds of women in senior management. Among these executives, resilience emerged as a prominent theme, regardless of sector, industry, or region. Similarly, an in-depth study of Black women leaders found resilience to be a consistent quality. The grit that women develop while navigating our still-unequal workplaces should be recognized for the valuable skill it is.
  7. Leaders who rise to the challenge. The “glass cliff” phenomenon, wherein women are more likely to be appointed to leadership roles at troubled companies, suggests that women are more likely to be familiar with managing through crisis, compared to male peers used to being tapped for plum assignments.
  8. Employees with robust networks. It’s no secret that women are often excluded from the socializing and relationship-building so critical to success in most organizations. As a result, they look outside their current companies and rely less heavily on their immediate coworkers for advice and insight, which in turn makes their performance less tied to their current workplace. Women can switch jobs and hit the ground running.
  9. Lower rates of sexual harassment. Companies with more women in management and in roles core to the business have lower rates of harassment. And we should note: Harassment is known to drive women to leave jobs.
  10. A foundation for long-term gender parity. Increasing the representation of women helps to foster conditions that, in a positive feedback loop, make it easier to hire and retain more women. In the coming years, as the new normal settles into place and the upheaval of the pandemic recedes, do you want to be on the leading edge of gender equity, or to spend precious time trying to regain lost ground?

How Organizations Have Learned to Value Women

The benefits of gender equity are clear. But how does an organization work to achieve them? There’s no one way, but it helps to focus on recruitment and development. Here are examples that demonstrate effective approaches:

In the late 1980s, Jack Rivkin, head of equity research at investment giant SLH, revamped his department’s talent practices to hire, develop, and advance more women analysts. Rivkin put in place development programs — a rarity at the time — and made sure that women got the kind of actionable feedback that they are less likely than men to receive. He also instituted gender-diverse interview panels and supported flexible hours. The changes led to a huge increase in top female talent at the firm: Within four years, almost 40% of its ranked analysts were women, up from 10% before Rivkin took the helm. Over 60% of the firm’s women analysts held star status, while the average at competing firms was under 30% (and just 2% across the industry as a whole). The tran



Fuente: PMideas (How to Be a “Glass-Shattering” Organization).